VERIZON - UNBREAKABLE CONTROLER
Project
VERIZON - UNBREAKABLE CONTROLER
Project
VERIZON - UNBREAKABLE CONTROLER
Client
Verizon
Client
Verizon
Role
Concept, creative direction, product design, influencer strategy, design, writing, social content, website
Role
Concept, creative direction, product design, influencer strategy, design, writing, social content, website
Market
United States
Market
United States
Year
2021
Year
2021
Creative Sustainability: Make gamers trust you with one joke.
Gamers are smart people and have an instinct for inauthenticity. Instead of trying to convince them our client had the fastest internet speeds, we trolled gamers instead. We designed and built an unbreakable controller for gamers with slow internet. The harder they raged over their slow speeds, the more painfully obvious it became that they needed this insanely stupid controller, or the internet provider crazy enough to build it
“The smartest way to reach our toughest audience we’ve ever seen at Verizon”
— Andrew McKecknie, Chief Creative Officer, Verizon
GAMERS TALKING TO GAMERS
Authenticity is key with any community. We partnered with the gaming legends from FaZe Clan to spread the joke and send the first controllers to their gaming friends with slow and laggy internet.
“Actually a good ad. Our TOP 3 most watched IG videos ever”
—Faze Clan, 11M Followers
THE STUPID JOKE WITH A CLEVER STRATEGY
The Unbreakable Controller was shared all over the internet and gamers flocked to the Verizon Fios website where a sale was taking place at just the right moment.
WATCH THE CASE STUDY
“I just watched a six minute verizon ad”
— @jim.skunk, gamer
ENGINEERED FROM THE GROUND UP
We designed, built and bashed the controller with our engineering partner Brower Industries. Six iterations later, we had the right balance of incredibly stupid and incredibly tough.
Produced in partnership with our friends at McCann and Brower Industries.
Creative Sustainability: Make gamers trust you with one joke.
Gamers are smart people and have an instinct for inauthenticity. Instead of trying to convince them our client had the fastest internet speeds, we trolled gamers instead. We designed and built an unbreakable controller for gamers with slow internet. The harder they raged over their slow speeds, the more painfully obvious it became that they needed this insanely stupid controller, or the internet provider crazy enough to build it
“The smartest way to reach our toughest audience we’ve ever seen at Verizon”
— Andrew McKecknie, Chief Creative Officer, Verizon
GAMERS TALKING TO GAMERS
Authenticity is key with any community. We partnered with the gaming legends from FaZe Clan to spread the joke and send the first controllers to their gaming friends with slow and laggy internet.
“Actually a good ad. Our TOP 3 most watched IG videos ever”
—Faze Clan, 11M Followers
THE STUPID JOKE WITH A CLEVER STRATEGY
The Unbreakable Controller was shared all over the internet and gamers flocked to the Verizon Fios website where a sale was taking place at just the right moment.
WATCH THE CASE STUDY
“I just watched a six minute verizon ad”
— @jim.skunk, gamer
ENGINEERED FROM THE GROUND UP
We designed, built and bashed the controller with our engineering partner Brower Industries. Six iterations later, we had the right balance of incredibly stupid and incredibly tough.
Produced in partnership with our friends at McCann and Brower Industries.