VERIZON - THE TEAM THAT WOULDN'T BE HERE
Project
VERIZON - THE TEAM THAT WOULDN'T BE HERE
Project
VERIZON - THE TEAM THAT WOULDN'T BE HERE
Client
VERIZON
Client
VERIZON
Role
Concept, Creative Direction, Design, Art Direction, Film, Writing, Branding, Interviews, Launch Strategy
Role
Concept, Creative Direction, Design, Art Direction, Film, Writing, Branding, Interviews, Launch Strategy
Market
United States
Market
United States
Year
2021
Year
2021
Creative Sustainability: Honor millions with a football team of 12
Inside every story about technology is a more vital human story waiting to get out. Our client Verizon built a phone network that connects millions of 911 emergency calls every day. We turned this fact into an unforgettable example of their network reliability.
We told the true stories of a special few saved by 911 calls — 11 NFL players and an NFL coach. We found and united them into a symbol of reliability — The Team That Wouldn’t Be Here. Their incredible stories of survival became a 12-part film series, 30-minute CBS documentary and an official NFL team that demonstrated the limitless potential of the Verizon network. The project culminated in a Super Bowl commercial that cemented Verizon as the only network America can truly rely on.
WATCH THE CASE STUDY
A 12-PART FILM SERIES
We combed the country to find our team and the first responders who saved them. Their raw and honest stories aired on television and online and became the emotional heart of the campaign.
AN OFFICIAL NFL JERSEY
Every team needs a uniform. Ours was inspired by the uniforms of the selfless men and women who answered our team’s emergency calls. Additional jerseys were auctioned for charity and sent to influencers who had also been saved by first responders.
SUPER BOWL FINALE
The film series culminated in a 90-second Super Bowl commercial that told the story of the coach of The Team That Wouldn’t Be Here, and real-life head coach of the Los Angeles Chargers. It was the most talked about Super Bowl commercial online of the year.
A TELEVISION SHOW ON CBS
We combined all 12 stories to create one final poignant moment — a 30-minute documentary that aired the night after Super Bowl Sunday during primetime on CBS.
GROWING THE TEAM
We worked with R/GA New York to capture thousands more stories of Americans who wouldn’t be here without first responders. They shared their thanks, and we made sure the first responders heard them with geo-targeting that served each post directly to the first responder’s district — ensuring they knew their bravery was appreciated.
Produced in partnership with our friends at McCann, R/GA and Film 45.
Creative Sustainability: Honor millions with a football team of 12
Inside every story about technology is a more vital human story waiting to get out. Our client Verizon built a phone network that connects millions of 911 emergency calls every day. We turned this fact into an unforgettable example of their network reliability.
We told the true stories of a special few saved by 911 calls — 11 NFL players and an NFL coach. We found and united them into a symbol of reliability — The Team That Wouldn’t Be Here. Their incredible stories of survival became a 12-part film series, 30-minute CBS documentary and an official NFL team that demonstrated the limitless potential of the Verizon network. The project culminated in a Super Bowl commercial that cemented Verizon as the only network America can truly rely on.
WATCH THE CASE STUDY
A 12-PART FILM SERIES
We combed the country to find our team and the first responders who saved them. Their raw and honest stories aired on television and online and became the emotional heart of the campaign.
AN OFFICIAL NFL JERSEY
Every team needs a uniform. Ours was inspired by the uniforms of the selfless men and women who answered our team’s emergency calls. Additional jerseys were auctioned for charity and sent to influencers who had also been saved by first responders.
SUPER BOWL FINALE
The film series culminated in a 90-second Super Bowl commercial that told the story of the coach of The Team That Wouldn’t Be Here, and real-life head coach of the Los Angeles Chargers. It was the most talked about Super Bowl commercial online of the year.
A TELEVISION SHOW ON CBS
We combined all 12 stories to create one final poignant moment — a 30-minute documentary that aired the night after Super Bowl Sunday during primetime on CBS.
GROWING THE TEAM
We worked with R/GA New York to capture thousands more stories of Americans who wouldn’t be here without first responders. They shared their thanks, and we made sure the first responders heard them with geo-targeting that served each post directly to the first responder’s district — ensuring they knew their bravery was appreciated.
Produced in partnership with our friends at McCann, R/GA and Film 45.