VERIZON - LOVE CALLS BACK
Project
VERIZON - LOVE CALLS BACK
Project
VERIZON - LOVE CALLS BACK
Client
Verizon x PFLAG
Client
Verizon x PFLAG
Role
Concept, creative direction, social, writing, art direction, community outreach, interviews
Role
Concept, creative direction, social, writing, art direction, community outreach, interviews
Market
United States
Market
United States
Year
2019
Year
2019
Creative Sustainability: Mend thousands of bridges with one call.
No insincere banners. No temporary rainbow logos. The goal of our Pride work with Verizon was to create lasting change in the LGBTQIA+ community. We focused on the uncomfortable truth that many families still fail to accept their LGBTQIA+ loved ones and refuse to answer their calls. We reached out to several families who had pushed their sons and daughters away and helped them try again at acceptance — inspiring thousands of families across the country to do the same.
“We were so proud of the work we did.. a moment that will inspire others to do the same”
– Diego Scotti, CMO Verizon.
WATCH THE FILM
COMMUNITY SUPPORTING COMMUNITY
We worked with PFLAG — the organization dedicated to allyship — to ensure those on both sides of the call were given the support and advice they needed to reconcile.
WATCH THE CASE STUDY
CREATING A WAVE OF RECONCILIATION
The idea spread instantly upon launch. The social video morphed into a primetime commercial and then morphed again into countless editorials and interviews with the members of our film — including Oprah Magazine. The Verizon social channels were flooded with appreciation and stories of families inspired to reconcile after seeing the film.
Produced in partnership with our friends at McCann and Moxie Pictures.
Creative Sustainability: Mend thousands of bridges with one call.
No insincere banners. No temporary rainbow logos. The goal of our Pride work with Verizon was to create lasting change in the LGBTQIA+ community. We focused on the uncomfortable truth that many families still fail to accept their LGBTQIA+ loved ones and refuse to answer their calls. We reached out to several families who had pushed their sons and daughters away and helped them try again at acceptance — inspiring thousands of families across the country to do the same.
“We were so proud of the work we did.. a moment that will inspire others to do the same”
– Diego Scotti, CMO Verizon.
WATCH THE FILM
COMMUNITY SUPPORTING COMMUNITY
We worked with PFLAG — the organization dedicated to allyship — to ensure those on both sides of the call were given the support and advice they needed to reconcile.
WATCH THE CASE STUDY
CREATING A WAVE OF RECONCILIATION
The idea spread instantly upon launch. The social video morphed into a primetime commercial and then morphed again into countless editorials and interviews with the members of our film — including Oprah Magazine. The Verizon social channels were flooded with appreciation and stories of families inspired to reconcile after seeing the film.
Produced in partnership with our friends at McCann and Moxie Pictures.